Image Source: FreeImages Today, as email marketing has become the primary means of digital communication, businesses are focusing on coming up with various ways to attract new customers and increase sales. Email marketing is an effective way to reach your target audience at a personal level. They can be used to promote products, announce special offers and services, send monthly newsletters or promote blog posts or articles. You can use these tips to track your email campaigns in Website Analytics. Read on... Track the performance of your email campaigns with Google Analytics Google Analytics is one of the most effective digital marketing tools to track the performance of your email campaigns. It can help you track your email marketing efforts across all devices: smartphones, tablets, and computers. You can know the number of emails sent, the number of recipients, recipients who clicked on links in the emails, revenue generated from the emails, and more. Also, you can set up email tracking using Google Tag Manager. Here’s how to track email campaigns in Website Analytics. Which email marketing tools to use? There are numerous email marketing tools available. Some of the most popular ones are Mailchimp, Campaign Monitor, Sendgrid, AWeber, Autopilot, and iContact. These tools can help you create and manage your email marketing campaigns. You can use them to track subscribers, send emails, create newsletters and manage your mailing list. The following are some of the features that make these tools one of the best options for digital marketers. - Advanced analytics and segmentation - You can track your email marketing campaigns with these tools and get detailed reports on subscribers. You can also segment your subscribers based on their behavior. You can use these tools to create different segments based on the interests and behavior of the subscribers. - Seamless design - These email marketing tools come with drag and drop email design options. You can create your own email templates and design them as per your requirements. This will help you create professional-looking emails that will engage your readers. - Personalization and automation - You can personalize your emails and engage your readers with these tools. You can create personalized emails with the help of conditional statements. You can also use automated email marketing campaigns to save time and engage your readers at a personal level. Install a Website Analytics tracking pixel on your website A Website Analytics tracking pixel is a line of code that you need to integrate on your website. It will track all your website visitors by using cookies and the data will be transferred to your website’s analytics tool. After installing the pixel, you can track the emails sent to your subscribers in Website Analytics. Here’s how to track emails in Website Analytics. - First, you need to sign in to your Google Analytics account and click on the “Admin” tab. You will see a list of tracking tools. Click on “Tracking Info”. You will see various tracking options. Click on “Email Campaigns”. - You will be directed to the “Email Campaigns” section. Here, you need to click on “New”. You will see an option to “Create a new email measurement tracking rule”. Click on it. You will be directed to the email tracking rule page. - You will see fields like “Rule Name”, “Email Campaign”, and “Apply to pages”. Fill in the above fields. Rule name - What do you want to name your rule? Email campaign - Which campaign are you tracking? Apply to pages - Which pages do you want to track? Track emails in Events and Behavior Tracking Email marketing campaigns are also tracked as Behavior events in Google Analytics. This means you can track email opens and clicks in Google Analytics. Here’s how to track emails in Events and Behavior Tracking. - First, you need to log in to your Google Analytics account and click on the “Admin” tab. You will see a list of tracking tools. Click on “Tracking Info”. You will see various tracking options. Click on “Email Campaigns”. - You will be directed to the “Email Campaigns” section. Here, you need to click on “New”. You will see an option to “Create a new email measurement tracking rule”. Click on it. You will be directed to the email tracking rule page. - You will see fields like “Rule Name”, “Email Campaign”, and “Apply to pages”. Fill in the above fields. Rule name - What do you want to name your rule? Email campaign - Which campaign are you tracking? Apply to pages - Which pages do you want to track? Conclusion Email marketing campaigns are a great way to communicate with your clients. They can be used to announce new products, send newsletters, or inform customers about upcoming events. In order to track your email campaigns, you need to install a Website Analytics tracking pixel on your website. You can also use email marketing tools that come with advanced analytics and design options.