The importance of a homepage cannot be understated. This is the first page that visitor sees when they land on your website, so it needs to make an impact. Your homepage needs to provide the user with all the information and services you offer in as few clicks as possible. It’s also one of the main factors that search engines use to crawl your site and determine its relevancy in searches related to your business or product. Let’s take a look at some important items needed for your website’s homepage: A clear, concise and bold message A clear and concise message on your homepage will help people understand your business and find what they are looking for. Make sure your message incorporates keywords that will help your site rank better in search engines. Use a bold headline to grab the attention of any visitor that lands on your site. For example, if you sell beach-themed home decor, your homepage headline could be “Welcome to our Beach House.” A headline like this helps you incorporate keywords that you can use to get your site ranked. A video or animation that clearly explains your business A video or animation on your homepage that clearly explains your business and/or what you do can make a big difference in converting visitors into customers. Videos are much more effective at grabbing attention than just a plain text description on a page. You can use animation to help tell your story or to showcase your products and services. Google has said that website animations are okay if they are “transparent” and “non-interruptive.” This means you should utilize a “fade in” or “fade out” animation to avoid pop-ups that are too intrusive. If you decide to utilize an animation on your homepage, make sure you make it easy for your users to close it. An easy-to-find call to action A call to action is where you tell your visitors what action you want them to take after they have read your homepage. You can use this to direct your visitors to subscribe to your newsletter, download a free ebook, purchase a product or service, or click on your link to visit another page on your website. Most business owners place the call to action in the upper right corner of the page. This is where most visitors will look first when they are reading your homepage. Be sure your call to action is easy to find and clearly visible. A responsive contact button Your homepage is the place to showcase your business’s contact information. Make sure to include your phone number and address. If you are running an online shop, make sure to include a link to your return policy or instructions for how to contact you with questions about your products or shipping information. Your homepage is the first impression that people will see when they visit your website. It’s important that you make it count. Make sure that all of the important information is easily accessible and is above the fold. The best way to do this is to place your most important information at the top of the page in a section that is easy to see without the visitor having to scroll down. This can include your company’s name, a short slogan, a logo, a few sentences about your business, and a link to your contact page. Take the time to make sure that your homepage is the best it can be for your website. It will pay off in the long run. Testimonials from happy customers Testimonials are important, especially on your homepage. They are a great way to showcase your products and services, as well as your customer service. They can also be used to help you rank higher in search engines by incorporating keywords in your testimonials. You can include a testimonial on your homepage, or have it linked to another page where you have all of the testimonials displayed. It’s important to make sure that you don’t fake your testimonials either. You don’t want to risk being caught and having your website removed from search engines completely. A well-written about page The About page is very important. This is your chance to showcase yourself and your business. It also gives you the opportunity to write down your mission statement or philosophy. For many people, the Contact and About pages are the first places they look when they visit your website. If you don’t have them, or they’re not written well, then those people probably won’t stick around. Make sure your about page is easy to find and has a link to it from your homepage. Your website’s homepage is the first thing visitors see when coming to your site. It’s important to make sure that it’s designed well so that it appeals to your audience and provides them with the information they need. Make sure to include important items like a bold message, a video or animation, an easy-to-find call to action, a responsive contact button, testimonials, and a well-written About page to help convert visitors into customers.